36 year old Lakeisha Robichaux, is a native of the “Red Stick”, Baton Rouge, La. “While working in the corporate sector and speaking with strategic business partners, I ran across many businesses that needed human resources support but did not have the funds and/or interest in adding the department or role. This sparked my interest in offering an outsourced model that functioned as a department within the company. I surveyed a few businesses for feedback on service need and demand, as a result, Chief of Minds.was born. We provide outsourced human resources and payroll to small and mid-sized businesses. Our services include recruitment, employee relations, benefit administration, unemployment claims management, payroll

management, training and development, employee handbooks and much more.”


Q: What did you do before you started your business?

A: Before I started my business I worked in Leadership roles in Human Resources Management and Business Management for several Fortune 100 and 500 companies including CVS Pharmacy, Sav-A-Lot, Dollar General, and the Recovery School District. Chief of Minds was opened and became my main source of income in 2014.


Q: What are you most proud of (related to your business)?

A: I am proud of the many referrals, compliments, and excellent feedback we receive from clients regarding our services.


Q: As an African American/Black entrepreneur, what were some of the biggest challenges and/or surprised you faced when starting your business?

A: Lack of equality when competing for larger contracts and access to capital


Q: What advice do you have to fellow African American/Black entrepreneurs starting business?

A: Keep God first in all that you do. Expand your network, interests, and build meaningful relationships. Never stop learning. Stand on your word…if you commit, deliver. Don’t be the smartest person in the room or your circle, surround yourself with people that are smarter than you. “No” does not mean the end. It means you need to find a different option, revisit your approach/plan or find a better way. Support black businesses. Always give back (not just monetary, but advice, resources, mentor, volunteer time, etc.). Never give up.


Q: New Orleans is such a “robust” entrepreneurial ecosystem. What are the resources (people, networks, organizations, programs, books, articles, etc.) that you have found most useful in starting and/or growing your business?

A: Great organizations such as Goodwork Network, New Orleans Regional Black Chamber of Commerce, Goldman Sachs 10K Small Businesses, Small Business Administration, and Entrepreneur Organization have played an intricate role in my business growth. Books: The E-Myth, Profit First, surrounding myself with like minded, assertive, goal-oriented people.


Q: Is there anything else you would like to share about your business or your personal story?

A: Entrepreneurship is an exciting, yet challenging journey that pushes you to create and perform in ways you never imagined. Just when you think it’s the end of the road, everything starts to unfold, you connect the dots, and you overcome your toughest challenges. I’ve had many days and weeks like this but it prepared me for the next level in my business. If it was easy everybody would do it. Grit, perseverance, and FAITH is what pushes me through.

I am thankful for the love and support of my husband, Chad, two sons, Brian and Brayden, parents, Gregory and Brenda White, and many others. They are my biggest fans!


Social Media

Facebook: @Chiefofminds,

Instagram: @Chiefofminds
LinkedIn: lakeisharobichaux

LinkedIn: Chief of Minds
Twitter: @Chiefofminds


For all of your business needs: 

Address: 13010 Justice Ave. Baton Rouge, La. 70816.

Website: www.chiefofminds.com

Phone number: 225-754-9506