Originally from Shaker Heights, Ohio. Lynne attended Simmons College in Boston, MA and spent most of her professional career in NYC. She started her career in human resources and moved into business strategy as the media industry evolved. Lynne founded Brown Girl Media, a digital-first, new media company focusing on the creation, distribution, and monetization of video content, offering engaging programming experiences targeted to women of color 18-49. Brown Girl Media’s content offering of high-quality short-form video projects (2 to 10 mins. in length) will be distributed on our mobile-enabled website, www.AnewNetwork.com and select partner sites. Our mission is to create content comparable to television programming in production value, with the powerful distribution, reach and accountability of the web and mobile platforms. The programming will be a mix of scripted series and lifestyle programming, both original and curated. We are currently in post-production for our first scripted series, Date.Love. Repeat.
Q: How did you get started? Tell us your motivation for starting this business.
I always loved the media business and grew to enjoy the startup environment. As the media industry evolved I saw an opportunity to connect directly with a targeted audience, in particular through the mobile platform. Technology now allows smaller media companies to control programming from content creation thru distribution. As an African American woman, I was also disappointed in how we were portrayed in the media. Looking forward to creating content that affirms and informs, uplifts and entertains this target audience.
Q: How long has your business been in operation? Is this business your main source of income or do you have other jobs or ventures you also participate in?
I conceived the business in 2015 but started actively working the business in 2017. I continue to consult with other media companies while seeking to raise funds to create content and build an audience. The goal is to launch the site with our first scripted series and other content in 2Q 2018.
Q: What are you most proud of (related to your business)?
That I continue to move forward, learning and pivoting along the way. Even when circumstances are challenging and its easy to get discouraged I stay motivated. The response when I share the concept with people has been overwhelmingly positive. I see a bigger purpose for my business in addition to being a wildly successful, profitable venture.
Q: What advice do you have to fellow African American/Black entrepreneurs starting a business?
Expand your network. Seek mentors and peers outside of your social and professional circle. For funding, research those investors that target your industry.
If possible, keep your day job to bootstrap in the early days and as long as you can. Money is easier to get when you’re not dependent on it.
Stay in Touch:
IG: @anew_network, @browngirl_media, @lynnemcd
LinkedIn: Lynne McDaniel
Facebook: Lynne Hawkins McDaniel, Anew Network.